5 Business Guidelines for Industrial Product Packaging

Whether you are new business or an older one looking to become more efficient, you are looking at different options regarding industrial packaging for your products. This is a tough process as you try to optimize business operations, satisfy customers, and save costs. Below are 5 factors to consider when choosing packaging and in doing so, you may be able to achieve these goals.

1. Contents

The products that will be enclosed in your industrial packaging will largely influence what type you go with. This is because using something that is inappropriate will result in spoilage or breakage that means returns that negatively affect your reputation and profit losses.

If your products are breakable, consider industrial packaging consisting of thicker cardboard or plastic and possibly bubble wrap if it is particularly fragile. This will ensure the item is protected during transit, when it is sitting in storage, and while it is displayed in stores waiting to be purchased. If the item is not breakable and susceptible to damage, you can probably make due with lighter materials that may save you some costs.

2. Method of transport

During the transportation of your products from your warehouse to sellers, they are vulnerable to damage or spoilage. This can be due to road conditions, inappropriate climate control, or improper loading of trucks where boxes are stacked in a way that causes items to break.

The industrial packaging that you choose for your products will play a role in keeping them safe en route to their destinations. When choosing packaging, consider the distances they need to travel as the more time they are in transit, the greater the likelihood of damages and spoilage occurring. Before scheduling your items for pickup, confirm that the mode of transportation is climate controlled especially if your products are food or made of materials susceptible to moisture and mold such as wood and paper documents.

3. Design

While no one should ever judge a book by its cover, the reality is a large majority of people do. Therefore, if you want your products to sell, ensure the are contained by packaging that is appealing.

When designing your industrial packaging, confirm that your logo and/or slogan is front and centre on it. That way your brand will be recognizable to people. Customers are drawn to colours. Use the ones that are reflective of your brand or if you do not have set colours, choose ones based on the product enclosed. For example, red, orange, and yellow tend to cause excitement where blues and greens are more calming.

4. Contact information

You stand by all of your products and take pride in their abilities to meet customer needs. However, sometimes they are unsatisfactory and when they are you want to know about it. That way, you are given an opportunity to make things right.

No matter what type of industrial packaging you adopt for your products, it should have your contact information on it. This should include a toll-free telephone number and email. With social media being so popular these days you may also want to consider listing your Twitter and Facebook handles. Having contact information listed on your products shows that you stand by your products and are committed to customer satisfaction.

5. Cost

While protective packaging and an elegant, attractive design are two of your main objectives, cost is still important. This is because you are a business with many different things to pay for. As a result, you probably want to save in any areas you can without sacrificing quality.

Without putting the safety of times enclosed at risk, try to find an industrial packaging that is lighter. These types will be cheaper to manufacture and will not be as heavy. Consequently, you will also be able to save transportation costs.