Whether you run your own business, or have people representing other businesses approach you, one thing that we have all seen companies do is give away branded merchandise. And from the looks of it, it feels like businesses now are always on the lookout for opportunities when they can hand their branded pens, pen drives, bags, caps, diaries, and any anything else you can think of, away to current and potential customers.
But do they offer any real benefits for the business? Do they make any difference when it comes to brand image? The simple answer is YES. Below, we discuss some of the ways in which your business can benefit if you decide to make and giveaway merchandise with your branding on it.
1. Developing relationships
No matter the industry you are in and the kind of vendors and other businesses you rely on for your success, never forget that at the end of the day, they are all run by humans. And if there is anything we know about humans, it is that they all really love receiving gifts. Branded promotional gifts are a great way to improve and nurture your business to business relationships. Focus on sending over promotional products that will be visible to your contact, and the whole office in general. It will help in people associating happy thoughts with your brand name, which can do wonders to your future relationships with them.
2. Improving brand awareness
Imagine a scenario where your brand is one amongst many brands present at a place. For a consumer, it is highly impossible to remember all the brands that they interact with during such an event. But if you can manage to give them a promotional product that is branded but also useful, there is a lot higher chance of them remembering interacting with your brand over other competitor brands.
3. Attracting new business
Building on the things mentioned above, branded merchandise can be a great way of attracting crowd towards your brand during events. Many businesses rely a lot of getting in new leads, which they later turn into customers. Many people will be willing to share their contact details if they can get a useful promotional product in return. You can then turn this person into a customer, eventually making the cost of making the promotional products negligible compared to the business opportunity it brought to your doors.
4. Increase sales
People often tend to buy things from people they like. And a great way of making people like you is by sending them gifts. Brownie points if the gifts are both useful and memorable. Using branded products as gifts is one the oldest ways of ensuring people fondly remember you and your brand. This can result in you occupying the coveted top-of-mind spot, resulting in more sales and more business for you.
5. Employee morale
Running a business successfully does not mean keeping just your customers happy. Your employees are the ones doing all the work, so it is important they feel valued, and proud about being part of the company. Company branded merchandise can go a surprisingly long way in getting those results for you.
6. Word-of-mouth advertising
A person carrying a brand’s pen, book or other merchandise is believed to be someone who likes that brand. By having people carrying and using your brand’s promotional products, you are leveraging the power of the word-of-mouth, without the person actively having to speak positively about your brand. Also the visibility such products can give your brand comes at a way lesser cost than traditional forms of advertising.
Now that you are convinced about the benefits of corporate branded gifts, it is time to find the right supplier who can help you take your business to the next level with these products.