For every company, irrespective of their size in terms of turnover or number of employees, Public Relations is very important. For ages now, word-of-mouth has been considered as one of the best and most effective marketing for any product. And that is exactly what the public relations department of a company aims to garner for the company.
The issue with PR now is that even your competition completely understands its importance. Thus, everything that you push out in the market now has to compete with so many other PR pieces. Thus, it becomes that much more important to ensure that the quality of your Public Relations content is the best is can possibly be.
Anyone who has ever worked in a company knows that mistakes can happen. When it comes to PR mistakes, it can really cost a company lot in terms of revenue and brand image amongst other things. Which is why it has become crucial for companies to avoid making PR mistakes. The first step towards this is learning all the commonly made mistakes when it comes to PR, and then making sure that your company is never guilty of committing any of them. Below, we list some of the most common PR mistakes that companies tend to make.
1. Bad Timing
Nothing is more important when it comes to PR than the timing of your PR activities. If it is a crisis you are trying to handle through PR, you need to make sure you are prompt with your replies. You cannot expect the customers and stakeholders to patiently wait for a response while you take your own sweet time to prepare one. Even in non-emergency cases, timing could be vital. If you are planning communication around the holiday season, you need to keep the publication cycles in mind.
If you want to be featured in monthly magazines, you need to be ready with the content months in advance. Whereas in case of weeklies, your time schedules would be considerably shorter. Also, the timing of your communication should keep all the social happenings and big news in mind.
2. Bad Language
Bad language encompasses a lot more than just the grammar. If your company deals with technology, do not expect everyone else to understand the terminologies used in your industry. Also, as common sense would tell you, a badly written piece of communication or something with complex sentences can take all the focus away from what you are trying to say. The language should also keep the final audiences in mind as they are eventually the ones that need to absorb and react to all your PR activities.
3. Bad Expectation
You had a couple of mentions in the media and you think what you are doing with your PR is working. It is! But it is not going to do wonders for your business by just that much. A lot of businesses adopt PR with a lot of impossible expectations of what it can do for their business. Make sure you have your PR objectives clearly stated, in ways that can be easily managed, and are things that can be achieved too. Nothing is worse than giving up on PR just because it could not match your expectations.
4. Bad Stories
PR is all about creating new and exciting stories around your brand. Where a lot of business go wrong is that they only provide media channels with the content and not the story. They expect the media channels to find the story in the content. Other times, companies try to create stories when they don’t exist. Neither is a good option if you really want your PR to perform well.
These are the four most common mistakes companies make with regards to their PR. Remember that you can always take help of a professional PR agency to help you with all your needs, so you don’t make any of the above mentioned mistakes.