In the last decade, the real estate industry has undergone a welcome disruption. This has been fueled by modern technology, especially the internet and customer relationship management (CRM) applications that have redefined how real estate companies and brokers engage with clients.
There are a host of new digital tools that are making buying and selling properties a simpler, faster, and convenient process. Whatever you are looking to buy or rent, you will be impressed by the many online listings a Google search will return. If you are an agent, it has never been easier getting ideal properties for your clients as it is today. Besides, at the comfort of your office, or wherever you prefer to work from, you can use a host of gadgets to access the internet and pull up listings your clients may be interested in.
It’s not in doubt that technology is redefining the way the real estate industry works. The old tactics and ways of engaging with customers are rapidly becoming obsolete. Below are some of the ways technology is redefining the real estate landscape.
1. Lead Management Is Easier with Real Estate CRM
To keep clients at the centre of your real estate business, you need a customer relationship system that allows you to keep customers engaged and updated on properties they may be interested in. Understanding what clients’ needs are is crucial to making sales and encouraging return customers.
You also need to follow up with them on a regular basis and prioritize your most valuable clients. A real estate CRM is ideally suited for this task. A good real estate CRM gives you a 360 degrees view of your customers so you can razor target them with specific product offerings. It also helps in managing leads and getting rid of clutter. Besides, you can set up personalized communications scheduled to go automatically from the system. These are just a few of the many benefits of a real estate CRM.
2. Online Listings
The world has moved online. With a real estate website, customers can view your inventory and make purchase decisions. Combined with optimized fast loading quality images and detailed descriptions of properties, a real estate website is a one-stop shop where potential buyers get to view your property. You can even incorporate videos to give your online visitors a 3-D tour of your property. In a sense, online listings bring the entire global real estate into whatever gadget you are using. It’s however important to make sure they are optimized for a wide range of gadgets.
3. Mobile Apps
Mobile applications are redefining how real estate companies conduct their business. Almost every real estate website comes with an app. The wonderful thing with a constantly updated app is it keeps customers informed about your business and current property offerings. They are notified about new listings and properties that correspond to their search metrics.
4. Virtual Tours
A 3-dimensional view of a property is highly compelling. It’s like being on location. In fact, with a 3-D virtual tour of a property, you are in essence actually there (virtually). 3-D tours take online listings beyond pictures and descriptions. You can take a virtual tour of a property and feel as if you are there in person. You can even explore the neighbourhood without really being there.
5. Online Investing
Crowdsourcing has started to reshape real estate investing. There are websites that allow people to invest in quality real estate properties by pooling their resources online.
6. E-Signing Services
A number of new platforms are facilitating multi-faceted real estate transactions. These save time and help one stay organized. This technology involves simple file sharing, secure and legal e-signatures, and personal task lists to improve efficiency and revolutionize how agents interact with their clients.